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Alce 101 has been a lifetime in the making. It stems from Apple Valley, California in 1960.
At age 6 my Father took me to Roy Rogers Museum in Apple Valley Ca. Roy was a partner of my Father’s and was known for his hunting skills. Also Roy was well known for preserving and repurposing ALL that he hunted. I never will forget the beauty and the feeling of NEVER wanting to hunt anything. I will also NEVER forget the giant beautiful MOOSE with a nick from the shot in his antler.
In 2015, my wife and I were on our way to Palm desert and stopped into this random antique store. I was looking around for some time and found this massive object covered up in the corner. I asked the shop owner to let me take a look. He lifted the cover and there it was, that magnificent beauty of a moose “ALCE”. Neglected. Forgotten. Hidden in a corner.
The shop owner showed us the certificate of authenticity and that was the MOOSE I had seen, the moose I fell in love with in a museum over 50 years ago. The nick on the antler from the shot and all.
We were so amazed by him and wanted to give him a new life in our ALCE 101 Restaurant venture. We put our deposit down and eventually took him home to protect. He will live at the center of our bar in the Alce 101 restaurant. ALCE means MOOSE in Spanish.
Each of these tastes of Santa Fe New Mexico, Colorado, Arizona, Guadalupe Valley and the local provisions of the California coast will be expertly partnered with our vast selection of tequilas, mezcals, wines, beers and beverages.
Service will be our #1 PRIORITY, paralleled with the food. All will be set in a casual, elegant, social media-worthy atmosphere with a California/Southwest feel.
“Our creative dining concept will kick start a new/old trend for North County restaurants, hopefully sending a message that San Diego creative dining with knowledgeable, smart and conscientious staff is back, as we raise the bar.” ~Brad Evarts